According to Goldman Sachs research, approximately 15% of visits to Amazon’s website are marked as having an interest in games, computers and other electronic devices.
“During the two-day Amazon Prime Day event in Australia, visits to Amazon’s website averaged around 1.6 million, up 91% from the daily average of 860 000 for the month leading up to the event and up 33% year-over-year,” Ms Deng said.
“To put into context, after steady growth over the past 15 months, daily visits to Amazon’s website are now close to the same level as eBay, one of Australia’s largest online marketplaces, and around 108% above JBH and TGG combined given its multi-category. nature.”
Prime members purchased more than 300 million items globally during the 48-hour event, with claimed savings of more than $1.7 billion ($2.5 billion), more than any last year.
Arno Lenior, Prime Day director for Amazon Australia, said the event was the two biggest sales days ever for some of its local business partners such as Yes You Can Drinks, which makes a range of soft drinks in Sydney, and which sold out.
So what were the top sellers in Australia? Fire TV Stick 4K Max, Echo Dot, Pepsi Max Cola soft drink and Curash Water Baby Wipes, according to Amazon.
Prime members also got their fill of fashion, including The North Face, Champion, Puma and Lacoste, while video games, Nintendo Switch consoles, Meta VR headsets and PlayStation 5 controllers were also popular.
Deng said the shopping event is now an important day in the retail calendar, visits to Amazon’s website continue to increase and app downloads have peaked.
“We see that as Amazon gradually builds its local Australian business, electronics will be one of its key lead categories to drive traffic and consumer affinity,” she said. declared.
Goldman Sachs has a “sell” rating on JB, which recently released an excellent preliminary update for 2022, well above market expectations.
Ms. Deng said while JB’s web traffic is growing positively, it is slowing through June 2022 and she expects competitive pressure from Amazon to intensify in 2023/24. She added that The Good Guys will be “better protected because
Amazon does not yet ship products in bulk.”