New Delhi: In the latest development, Amazon said it plans to open a clothing store in Southern California that will offer real-time clothing recommendations to buyers. Shoppers will be allowed to indicate their style and fit preferences and they will receive personalized recommendations in return, according to a report by The Associated Press. They will receive the desired product in their “magic cabinet”.Also Read – Walmart invites Indian sellers to expand overseas via its US market
With this, the company is ready to enter the a physical business for the first time. The report also states that online retail giant, Amazon, currently sells more than 10% of all apparel in the United States. However, the company has not announced any date for the launch of the store. Also Read – Tillotama Shome Shares Underarm Hair Photo To Criticize Mainstream Beauty Standards, Fans Call It Inspirational
30,000 square foot store with a “magic closet”
An Amazon store will open near Los Angeles in Americana at the Brand Mall, Glendale, CA. The store will be spread over an area of 30,000 square feet. There will be model items on the shelves and the rest of the items will be stored in the back of the shop. the buyers can scan a code on their mobile phone and choose the size and color of their preference. Read also – Naya Safar unveils a new song without a break: Naya Safar sparks hope in the hearts of listeners
After the scan, shoppers will be placed in a virtual queue and notified when it’s their turn to try on the clothes. They will then enter ‘a magic closet‘ as a Reuters report calls it. The staff will deliver your desired garments to the fitting room.
Buyers can use the touch screen, available in the test room, to request more items and the staff will deliver them shortly. the the touch screen will also recommend clothes to buyers based on algorithms. However, buyers can fill out an inquiry form based on their preferences.
Amazon is making great strides in the apparel industry
The AP report also added that Amazon Inc became the largest clothing seller by beating Walmart, Last year. The pandemic forced people to shop online, leading to the rise of Amazon. Clothing and footwear sales on Amazon grew 15% in 2020.
In September 2020, the company also launched an online store called Luxury boutiques. By this, he entered the fashion industry with his own labels. According to experts cited in the report, with the opening of a new store, Amazon’s influence on the clothing industry will further deepen.