• Multilingual campaign aims to reach SMBs across India to communicate “EASY” of building e-commerce websites with Bluehost • Bluehost is recommended by WordPress.org as one of the best trusted brands MUMBAI, India , April 22, 2022 /PRNewswire/ — – Bluehost, a trusted web hosting provider specializing in WordPress, has unveiled a campaign targeting SMEs in India to help them set up online stores and start selling online. The multilingual campaign will be broadcast in English, Hinglish and 3 other Indian languages (Kannada, Tamil, Telugu) on several media channels. It includes two films showcasing Bluehost’s strength as a solution provider to create an online shopping experience for small business owners. This reflects how Bluehost helps small businesses start their journey to becoming digital entrepreneurs by enabling them to sell online.
The past few years have spurred consumer appetite for digital and contactless commerce. It has now become important for companies big and small alike to unlock their business potential by going online. According to a survey conducted by Bluehost India, selling and interacting with customers digitally over traditional methods has increased from 45% to 66%. Bluehost India addresses this emerging need with its solution to help build websites and online stores through an intuitive AI-powered WordPress website builder and through the support of WordPress Design Service.
The campaign The campaign consists of two films humorously addressing the stress associated with the creation of e-commerce sites. The first ad features a fashion boutique owner who exhibits his gut reaction when asked to create an “e-commerce website.” His smile disappears and he begins to sweat profusely.
The second commercial features an educator who is losing his hair due to stress and difficulty building a web presence for his business to sell its services online. Although he has a temporary solution for his hair loss, he is unable to find a permanent solution to his endless problems to get his business online.
Shortly after, the narrator introduces the ease of creating websites through Bluehost Website Builder and WordPress Design Service and the smiles of the protagonists return.
Mitika Kulshreshtha, Vice President of Marketing, Bluehost APAC, said, “Many small businesses have been hit hard during the pandemic and even now they are hesitant to have a website or online store due to the technological challenges facing it. accompany. Our new campaign echoes these sentiments and encourages everyone to overcome these obstacles by easily creating websites and online stores with Bluehost. “Bluehost recently launched WordPress design services where experts help businesses design a fully functional, mobile-responsive and SEO-ready website. Another addition to the WordPress service portfolio is their managed SEO offering where professionals working on client websites are ranked in top search engines. These bespoke services allow customers to focus on growing their business with Bluehost experts doing the heavy lifting.
Bluehost offers all the tools needed to create a secure and reliable web presence. This includes an optimized WordPress experience with automatic installs, automatic upgrades to the latest versions of WordPress, and access to the entire WordPress library of themes and plugins to build an online presence quickly, securely, and scalable. WordPress enjoys the distinction of being the most preferred content management system (CMS) in the world.
Besides being highly optimized for WordPress, Bluehost provides 24/7 consultative sales and support in local Indian languages and local currency to help businesses and web professionals kick-start their online journey by India.
The movies are available here: https://youtu.be/Ik8D7SAzdbs https://youtu.be/cYhlbucvxKM About Bluehost Bluehost is the leading web hosting solution provider specializing in WordPress. Since its inception in 2003, Bluehost has been trusted by millions because it makes it easy to build, grow, and manage successful WordPress websites. Bluehost offers a suite of WordPress solutions designed with the perfect blend of guidance, tools, and expertise to build a professional website. Bluehost is part of the Newfold Digital family of brands. For more information visit www.bluehost.in.
Media Contact: Mitika Kulshreshtha [email protected] +91-22-6720-9090 Vice President – Marketing Bluehost APAC Logo: https://mma.prnewswire.com/media/332508/Bluehost_Logo.jpg Video: https: //www .youtube.com/watch?v=Ik8D7SAzdbs Video: https://www.youtube.com/watch?v=cYhlbucvxKM PWR PWR
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