FREWSBURG – A familiar face will return to Frewsburg on October 2, reopening a clothing store where her mother opened her own clothing store.
Andrea Bellardo, daughter of Bobbi Bragg, is bringing high-end shipments back to her hometown with her new store, Hip Threads Resale Boutique, starting Saturday. Her mother, Bragg, previously owned EBE’s Originals Consignment, which started in the same storefront.
The store will open at 10 a.m. on Saturday and offer refreshments, prices and discounts. Bellardo said she can’t wait for customers to see the newly renovated interior. The store will focus on designer clothing for men and women.
“We are going to have drawings of gift certificates for the new store”, she said. “And, then a huge branded fall lineup, beautiful fall stuff – lots of boots, sweatshirts, jeans, your everyday hoodies and stuff like that.”
Bellardo is no stranger to selling clothes. She started helping in her mother’s store at the age of 12 and continued to work with her for 22 years. After EBE closed in August of last year, Bellardo said she started selling clothes online because many shippers were unsure of what to do with their items. However, due to the large amount of items she received, she came up with the idea of opening Hip Threads.
“I have a lot of experience in selling clothes and I really like doing it” said Bellardo. “I started to work in the small store that I open. I then ran his Warren store and then ran the Lakewood store for the 12 years in business. It just got bigger than I think. It was a very successful business, and my mom is the smartest businesswoman I have ever met in my life.
While Bellardo is thrilled that the public associates her with her mother, she is thrilled to embark on this “new generation” consignment sales. However, she will always remember EBE and all the memories that come with it.
“The reason we loved him so much was because of the socialization”, she said. “It was our social life, we saw hundreds of people every day. Not only (the customers) loved the store, but I think they loved the people. Hope people will make the trip to Frewsburg. It’s worth it to get out there and see the things I have.
Like a “A group of a woman”, Bellardo said it would be better to undertake the 500-square-foot space instead of taking the larger Lakewood store with over 4,000 people on consignment. She plans to focus on high-end consignment and make direct clothing purchases from customers by appointment only. Right now, Bellardo has said she is fully stocked, but may consider redemption appointments in November.
Those who are interested can find the new store on Facebook under “Connected wires resale shop.” Later, Bellardo wanted to create an online shopping option that would allow customers to order online and pick them up in store or have items shipped to their homes for a fee. The store will be open Tuesday to Friday from 10 a.m. to 5 p.m. and Saturday from 10 a.m. to 3 p.m.