Palmetto cheese will no longer be a featured item on Costco store shelves after brand founder Brian Henry, also mayor of Pawleys Island, South Carolina, called Black Lives Matter a “terrorist organization” in a Facebook now deleted. Publish.
“2 innocent people murdered. Not 2 thugs or wanted people on several mandates. 2 Whites shot helplessly by black man, ”Henry wrote in the Facebook post, according to USA today. “So why do we stand ready and allow the BLM to lawlessly destroy major US cities and threaten their citizens on a daily basis … This BLM and Antifa movement must be treated like the terrorist organizations that they are.”
Protesters took screenshots of Henry’s post and mobilized the call to action –#BoycottPalmetto. Although Henry did not respond to USA Today’s request for comment, he said Post and courier aka Georgetown Times that it’s normal for Costco to rotate products.
“Costco rotates indoor and outdoor items throughout the year. They will occasionally add and discontinue products as part of their normal operations, ”Henry explained to Post and courier. “We remain optimistic that Palmetto Cheese will be back on shelves in the not too distant future.”
Palmetto cheese is one of many products that began a rebranding process during the Black Lives Matter organization and protests, following the deaths of Breonna Taylor and George Floyd. The product featured Vertrella Brown, a black cook.
According to Pimento Cheese website:
The lady’s name is Vertrella Brown. Vertrella was raised in the Lowcountry of South Carolina on Pawleys Island. She was a cook for over 40 years and specialized in Gullah and Low Country cuisine, characterized by l use of seafood, rice, barbecue, south-style vegetables and casseroles.
The Palmetto Cheese Recipe was created by Sassy Henry in the 1990s. Vertrella Brown began producing batches of Sassy’s Recipe in 2003 for delighted guests at the Sea View Inn. Between 2003 and 2006, guests continued to savor this recipe during the Netherlands’ weekly boils on Wednesday evenings.
Vertrella has made thousands of guests, families and friends happy with her unique blend of inspiring Lowcountry food. And her image personifies the moving flavor that is embodied in the unique and southern Sassy Chili Cheese recipe. And that’s why we call it “chili cheese with soul”. Vertrella wasn’t just cooking for a living at the Sea View Inn, it was her passion. And she was much more than a chef, Vertrella was a dear personal friend of the Henry family.
Vertrella passed away in April 2020 and will be sadly missed by her family, the staff of the Sea View Inn and the community of Pawleys Island. “
Pimento Cheese website, claim that Palmetto Cheese is the company’s best-selling product and is sold in more than “9,100 grocery stores in 44 states.” Although, according to Post and courier, Costco has removed Palmetto Cheese from 120 of its stores nationwide.