Department store Galeries Lafayette shares an ode to fashion for its latest campaign

Shot in the flagship store on Boulevard Haussmann, the DDB Paris campaign will be rolled out on television, in magazines, on billboards and on digital channels.

Department store Galeries Lafayette shares an ode to fashion for its latest campaign

Galeries Lafayette is approaching the start of the new school year with optimism and wishes to connect with its customers by launching a national multimedia institutional advertising campaign to celebrate their core business as a retailer.

From August 21 to December 12, 2022, this resolutely positive campaign designed for the general public marks the return of Galeries Lafayette to television screens.

Filmed in the emblematic flagship of Galeries Lafayette Haussman, the ad stands out as an ode to fashion, creativity and the art of living that promotes France and resonates strongly with the founding values ​​and positioning of the sign.

The uplifting film tells the story of several very different people who meet under the store’s iconic dome before embarking on an inimitable and magical retail experience showcasing the best the department store has to offer. Galeries Lafayette have chosen ‘What I Dream Of’ by timeless French artist Michel Berger as the music to set the tone for their film.

Nicolas Houzé, General Manager of Galeries Lafayette, said: “This campaign reflects our desire to go beyond the past two years, which have been very difficult for our company, our employees and our customers. We want to tell them loud and clear that we are there for them, to dazzle them, surprise them, accompany them and, more than ever, bring them joy and boost their self-confidence. This campaign is dedicated to them and we are proud to be able to carry this message where the story of this family business began, Galeries Lafayette Haussmann.

To carry out the project, Galeries Lafayette collaborated with the consulting agency DDB Paris and the New York director duo BRTHR (known in particular for their work with Yves Saint Laurent Beauté and Adidas, as well as artists such as The Weeknd, Lana Del Rey and Selena Gomez).

The television campaign will be broadcast in prime time (mainly between 6 p.m. and 10 p.m.) on terrestrial channels over the last four months of the year. It can also be spotted on digital and cable TV channels, digital media (online videos and social media), as well as in magazines and the national press. Additional media plans will also be rolled out on a similar scale in 2023.

see more – Creative

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Film

Customer: The Galeries Lafayette

Clients: Guillaume Gellusseau, Guillaume Cappon, Elodie Geryl, Marine de la Boutresse

Agency: DDB Paris

Chief Creative Officer: Alexander Kalchev

Senior Artistic Director: Ondine Simon

Agency managers: Jean-Luc Bravi, Julie Hasle, Louise Cassola

Planner: Sebastien Genty, Marion Mons Catoni

Television producer: Corinne PerschGaëlle de Pompignan

Sound: Marine Cremer, Cedric Boit, Alexandre Vicart

Production company: Hamlet

Director: BRTHR (Alex Lee and Kyle Wightman)

To print

Customer: The Galeries Lafayette

Clients: Guillaume Gellusseau, Guillaume Cappon, Elodie Geryl, Marine de la Boutresse

Agency: DDB Paris

Chief Creative Officer: Alexander Kalchev

Senior Artistic Director: Ondine Simon

Artistic director: Roxane Hamoniere

Agency managers: Jean-Luc Bravi, Julie Hasle, Louise Cassola

Planner: Sebastien Genty, Marion Mons Catoni

Television producer: Corinne PerschGaëlle de Pompignan

Photographer: clark franklyn

Production company: Hamlet

Categories: retail stores, Retail and catering

BDD Paris, Tue 30 Aug 2022 13:05:10 GMT

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