Duroflex Experience Store goes virtual and launches an online tour of immersive sleep solutions

Duroflex, a sleep solutions provider with a wide range of premium mattresses and sleep accessories, has launched its first virtual sleep solutions store in the country.

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Customers can enjoy an intimate experience of all store products from the comfort of their home and enhance their sleeping space without any hassle. This shopping experience is as real as that offered at Duroflex experience centers.

Duroflex is the first brand in the sleep solutions category to use technological innovation to improve customer service. By launching a virtual sleep solutions destination, not only will consumers be able to comfortably shop for their sleep essentials, but they will also help them stay connected with the brand.

Smita murarka

Smita Murarka, Director of Marketing at Duroflex Pvt Ltd, said: “Virtual experiences are giving a boost to purchasing around the world. Duroflex is always in step with the use of technology and the launch of this experience is timely for our customers who are looking for a similar shopping experience in our experience centers. The new virtual tour helps people shop safely in an immersive way while taking care of their sleep needs at a time when we need our natural immunity. Good sleep shouldn’t wait!

All their product categories (WFH mattresses, accessories and furniture) and their mattress ranges (Duropedic, Energize, Natural Living and Essential) are there to be easily consulted and chosen.

Use the link to take the virtual tour of the Duroflex store:


To improve people’s sleep hygiene, the brand launched an offer of bumpers. Sleep Safe, a free mattress protector. Duro Safe, their antimicrobial protector, with the purchase of any mattress.

Can benefit from the offer exclusively on the brand’s website:


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