An Australian small business owner has alleged that her work was copied by another store.
Emily Davies is the woman behind Venem 1.0, an online fashion retailer, and took to social media to claim that Valleygirl imitated one of her ‘exclusive’ designs which included her brand name in the print on the dress, according to The Daily Telegraph.
The Venem 1.0 dress typically retails from $149 but is currently on sale for a third of the price.
“It’s my dress – I designed it. I designed the print. It took us 12 months to develop because it was the first print we’ve ever done,” Ms Davies said.
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She then compared it to a recent version of Valleygirl, showing a similar print as well as a chain connecting the bust.
“It’s now stocked in all their stores in Australia and it’s heartbreaking,” she said.
“And the worst part is that I can’t do anything about it because I haven’t trademarked or copyrighted the design or the print.”
She also said that Valleygirl’s dress even included her trademark “Venem” in the print.
“As my brand name is in your stores, you could have at least removed my brand name.”
She said she understands that everyone gets inspiration from somewhere, adding that she gets inspiration from other brands, runways and Pinterest.
But she said “inspo” was the key word.
“We’re also a small business and we don’t have the money to do anything in terms of going to court – and that sucks,” she said.
Ms Davies said she understood both labels were fast fashion. But she said that was taken to a new level with the use of her trademark Venem 1.0 in the mix.
She also acknowledged that it was the “nature of the game” and said its makers had not reprinted it.
The Valleygirl online store has been “temporarily closed until further notice”.
She initially alleged the “dupe” came from Ally Fashion, but retracted those claims after doing further research.
“I want to sincerely apologize to Ally Fashion. I was misinformed by multiple followers that it was Ally Fashion and it wasn’t – it was Valleygirl,” she said.
“It’s my fault, I should have done my research, but in the heat of the moment I was so upset and learned from it.”
News.com.au has contacted Valleygirl for comment.