Epic Games has announced that it will work with Moncler to bring skins and items inspired by the fashion designer to Fortnite.
Fortnite has teamed up with Moncler to bring another set of haute couture skins to the merchandise store. Third-person battle royale is one of the most popular video games around, and much of that success is due to its many collaborations. The in-game merchandise store offers skins featuring beloved characters from movies, cartoons, anime, TV series, and other games. Several musicians like Travis Scott and Ariana Grande are also present in the match. Their virtual concerts at Fortnite were among the most watched events in gaming history.
Meanwhile, Moncler is a French luxury brand specializing in coats, jackets and winter clothing. They are best known for their items featuring a characteristic puffy design and a small Moncler logo. As you would expect from such a high fashion brand, one of their down jackets can easily cost around $ 1,500 in real life. This is not the first time that Fortnite partnered with a fashion designer. In 2019, the game added several skins inspired by the Air Jordan line of sneakers and sportswear. Most recently, Epic Games partnered with Balenciaga to bring streetwear to Fortnite. This was accompanied by a massive marketing campaign on both sides, with the clothing designer releasing several pieces featuring Fortnite Branding.
Now, Epic Games has announced on its website that it will partner with Moncler to expand Fortnitefashion catalog even further. Two outfits will be added to the game, inspired by the 6 Moncler 107 Alyx 9SM collection by designer Matthew Williams. These will be available either as monochrome skins or as responsive skins. The latter will change color depending on your altitude as a reminder to the brand’s alpine roots. The crossover will also add a pickaxe, glider, and bling back item, all designed as umbrellas.
In recent years, video games have seen increased interest from fashion brands. As the world becomes more and more digital, designers are looking for new avenues to present their products and reach new audiences. The aforementioned Balenciaga x Fortnite the collaboration saw the creation of a denim jacket that sold for nearly $ 1,300. Meanwhile, in 2015, famous French fashion house Louis Vuitton teamed up with Japanese developer Square Enix. The result was a marketing campaign featuring the character Lightning from the Final Fantasy XIII Games. While not as successful as more recent efforts, it was the start of a relationship between fashion and video games that only grew stronger.
During the 2020 COVID-19 lockdowns, Animal crossing was also used as a venue for a fashion show. But if collaborations are one thing, some fashion designers have even dabbled in video game development. In preparation for its fall 2021 collection, Balenciaga released a virtual mixed reality experience that allowed customers to see the new line in a cyberpunk-style setting. Meanwhile, Gucci designers released a series of shorts in 2020 at the Guccifest event. These were influenced by video game design and included interactive features. Maybe one day soon, gamers will be able to enjoy a full version of the video game named after a fashion designer.
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Fortnite is available on PS4, PS5, Xbox One, Xbox Series X / S, Nintendo Switch, Android, and PC.
Source: Epic Games, Fortnite / Twitter
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