Game launches new online store as it targets South African delivery market

Game, the Massmart-owned retailer, has launched a new Online Store which it says is the next step in its turnaround strategy. The store was backed by an investment from Massmart and a dedicated support team at Walmart’s global technology hub in Bangalore, India, the group said.

Game said the new website is equipped with new features, functionality and product categories, aimed at providing a smoother experience for the customer. He added that the new site has already seen some success, with the retailer reporting more than 100% growth in online sales month-to-date compared to April 2021.

Some of the new website features include:

  • Advanced provisioning logic;
  • Tracking control;
  • Online Returns;
  • A whole new pick-up option for customers and categories that were previously not available online, such as liquor and apparel.

“This is an important step in transforming our business through our turnaround strategy and demonstrates the investment Walmart and Massmart are making in Game,” said Andrew Stein, Vice President of Game.

“70% of our customers visit our website via mobile, so it was important that we developed our website to be mobile-friendly while addressing some important consumer issues.”

Game said its online store’s smart system logic will now enable product geolocation for faster, more efficient deliveries and near real-time stock availability updates. The retailer will also offer a select store pickup feature – powered by the new website – where customers can order online and collect in-store.

Currently, this is available in 20 stores, with additional stores rolling out throughout the year.

“This is a feature that we’re particularly excited about, as our consumers have been interested in it for some time.”

“The website will continue to evolve, with new features added every month, as we continue our efforts to stay relevant, transform our business and grow with our consumers. Our goal is to provide an easier shopping experience for everyone. our customers,” Stein said.


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