Google updates Play Store policy to address issues with intrusive ads, VPNs, and more.

The company will no longer allow full-screen interstitial ads of all formats such as video, GIF, static that display unexpectedly, when the user has chosen to do something else.

The company will no longer allow full-screen interstitial ads of all formats such as video, GIF, static that display unexpectedly, when the user has chosen to do something else.

Google has updated its Play Store policies which aim to address issues related to intrusive ads, VPNs, misinformation, brand impersonation, and child abuse, among others.

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The company will no longer allow full-screen interstitial ads of all formats such as video, GIF, static that display unexpectedly, when the user has chosen to do something else.

Full-screen ads that cannot be closed after 15 seconds will also not be allowed.

Developers should ensure apps clearly indicate how a user can manage or cancel their subscription and should include an easy-to-use online method for canceling the subscription.

They must also notify users of any changes to their subscription, cancellation, and refund policies and ensure that they comply with applicable law.

Google will apply these rules from September 30.

The company will not allow apps that mislead users by impersonating someone else such as another developer, company, entity, and another app or by falsely claiming to be affiliated with the government.

They must not use app icons, descriptions, titles or in-app elements that could mislead users about the app’s relationship to another app, Google said.

The tech company won’t allow apps that contain misleading health information, such as making misleading vaccine claims or promoting harmful, unapproved treatments.

These will be applicable from August 31.

Apps that use the VPNService must document the use of the VPNService in the Google Play listing and must encrypt device data at the VPN tunnel endpoint.

The VPN service cannot be used to collect personal and sensitive user data without visible disclosure and consent, redirect user traffic from other applications for monetization purposes.

This will apply from 1 November.

The US-based company will immediately remove apps that do not prohibit users from creating, uploading or distributing child abuse content.

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