Italian luxury brand Hogan is taking part in Decentraland’s Metaverse Fashion Week, which runs March 24-27, with a virtual pop-up store and the brand’s first NFT drop.
Hogan is teaming up with Exclusible, the market for luxury NFTs and high-end metaverse activations, to launch the “Hogan Untraditional NFT Collection”, which is described as “happy, bold and immersive”, to celebrate the “Untraditional” re-release “. of the brand’s very first sneaker.
The NFT will drop at a celebrity-packed “Hogan-X” afterparty on March 26, which will feature the first-ever dance competition in the virtual world, with prizes consisting of POAPs, pre-sale NFT spots and exclusive NFTs.
The NFT project is curated by creative studio Braw Haus and will feature artists Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti and Finn Berenbroek. The NFTs artist series will be available for sale to the public on April 3 on Exclusive.
Andrea Della Valle, President of Hogan and Vice President of the Tod’s Group, said in a statement: “Hogan has a natural instinct for innovation. This project is a step forward into the digital age for our brand. Exclusible’s innovative and highly sought-after web3 activations are world famous, so we decided to partner with Thibault and his team in this new adventure. We can’t wait to launch Hogan’s first NFT collection and throw an amazing party.
Hogan will launch the first NFT drop in partnership with Exclusible
Co-Founder and Exclusive Managing Director Thibault Launay added, “We are thrilled to be working with Hogan on his first NFT drop. The metaverse opens vast opportunities for luxury brands to develop a new business segment around digital assets and connect with a whole new generation of users.
“We believe that by introducing real-life brands to the almost limitless possibilities of the metaverse, we help create the perfect conditions for living metaverse communities to flourish.”
In addition, Hogan will also open a virtual pop-up store residence in Decentraland, within the Boson Protocol Metaverse Marketplace which includes a Metaverse Store Boulevard for luxury brands. The pop-up will sell Hogan’s physical products as redeemable NFTs.
Boson Protocol co-founder Justin Banon said, “Ahead of Metaverse Fashion Week, we’ve seen incredible traction so far from brands plunging into selling physical goods as NFTs in the neighborhood of Boson’s Portal fashion in Decentraland, cementing Boson Protocol’s position as the de facto solution. for metaverse commerce. We’re seeing huge demand among global brands to start selling their products in the Metaverse and we’re excited to announce a long-term partnership with Hogan.