I Tried Stitch Fix Freestyle – Here Are My Honest Thoughts

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For someone who basically shops for other people for a living, I definitely hate shopping for myself. My wallet may disagree, but it’s the truth. Shopping, no matter how digitized, streamlined and algorithmic, still takes time and emotional energy. Especially with athleisure and loungewear, which make up about 80% of my closet and are always the most frustrating to buy. I need a lot to absolutely to like a pair of leggings, I’m really picky when it comes to tank tops suitable for hot yoga class, and a sweater has to impress me before I buy my 120th to add to the pile (I like sweaters more than an Angeleno should).

So when I heard about Stitch Fix’s New Retail Platform which creates a personalized shopping experience for you online (as opposed to their original subscription box-style model), my ears perked up. freestyle, which launched in September, is very different from the Stitch Fix you may be familiar with. It’s the culmination of thousands of retailers, all in one place, presented together for you based on your style, needs and desires. Everyone’s Freestyle store is different. I gave it a whirl, and after a few months of trying Freestyle, I can officially say I’m hooked.

This is how Stitch Fix Freestyle works

Similar to how you start your Stitch Fix journey, you begin by taking a style quiz designed to get a feel for your fashion aesthetic. He asks you about style preferences, budget and sizes. Then, you are redirected to another page where the platform presents you with 24 sets (no price tag included, so your decisions are not influenced by $$$), and you choose the ones you like best. It’s a totally AI-driven stylist, getting smarter and smarter over time by taking into account your likes, dislikes, and eventually the purchases you make (and don’t return).

Looking for some good athleisure and loungewear basics and sweaters, I ended up choosing a pair of New Balance sneakers ($70), a Nike tank top ($30), Under Armor black leggings ($45), a North Face hoodie ($55). ), Faherty joggers ($148), a Beyond Yoga sports bra ($66), and two Zoom-enabled sweaters (one from Market & Spruce, $38, the other from Fortune + Ivy, $44) . All for just under $500.

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Merchants really run the gamut. I’ve seen hundreds of recognizable brands that I already wear (such as Girlfriend Collective, Club Monaco, Vuori, Madewell, Adidas, Frame, and Marine Layer), and some that I’ve never heard of. The nice thing about Freestyle (which I personally didn’t like about the subscription service) is that you don’t pay a $20 styling fee since you’re still technically the stylist with the help of the AI. Clothing prices depend on the price range you give Stitch Fix, but it’s really no more than you’d spend on shopping on your own.

Everything I got in my first Freestyle haul was perfect. I didn’t send anything back and there were no surprises. It was very “what you see is what you get”. My shoes fit perfectly, I got several compliments on my new sweaters and my Under Armor leggings are now in heavy rotation. What I loved the most was that I still felt like I could window shop, but I didn’t have to spend hours rummaging through products that didn’t interest me.

Who is Freestyle for?

Stitch Fix Freestyle, to me, is like a hybrid of its subscription service and the type of manual shopping you do when browsing Nordstrom or Revolve. Unlike typical purchases, however, Stitch Fix saves you a few steps (rather than hundreds of pages to browse) with its personalized feature. This way, you’re still sorting through a bunch of items, but most of them match your style preferences and are all within your budget. It’s like choosing a filter for price, category, and “things I would actually consider wearing.”

“Some customers don’t want to think about anything when it comes to shopping,” CEO Elizabeth Spaulding said. explains to Fast Company. “But you have people on the other end of the spectrum that we haven’t served as well. They love being part of the shopping experience, and we think it’s going to be so much better for them than what’s already out there. .”

Basically, it’s shopping made more convenient (and more optimized). It’s faster and easier, but you still get that browsing experience. I can not tell freestyle will replace my weekly forays into the sale section of Verishop, but I’ll definitely jump in when I need a wardrobe refresh without the hours of research that goes into it.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

About Renee Williams

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