Lawton businesses adapt to online shopping

LAWTON, Oklahoma (KSWO) – Amazon Prime Day is one of the most popular days of the year for online shopping.

But regardless of the day of the year, online shopping is in high demand.

With Amazon Prime Day underway this Monday and Tuesday and due to the pandemic, online shopping is at an all time high.

However, local businesses say their customers remain loyal.

When the COVID-19 pandemic began, it seemed like all hope was lost for many local businesses.

Forced to temporarily close their doors due to closures, many of their customers have turned to online shopping for their needs.

But in Lawton, as soon as businesses were able to reopen, their customers returned.

“We were afraid that everyone would order online and forget about us,” said Larry Massad, co-owner of the Massad gift shop. “We had to be closed for 42 days, and that bothered me a bit, but when we reopened, the city itself started supporting us again as best it could and it’s been going very well since.

Despite the discounts and deals Amazon may offer for today’s Prime Day, local businesses are keeping pace.

“And a lot of local businesses in the community are offering prices to match that day, or special sales for Amazon Day, which is today, so we want to definitely promote go out and buy local, check with your local retailer and ask. -their, your price corresponds to the amazon prime day price? Often times they will, ”said Krista Ratliff, president of the Lawton-Fort Sill Chamber of Commerce.

By buying local, customers not only help businesses, but keep their communities afloat.

“The dollars they spend with us flow to Lawton itself,” Massad said. “Because we spend our dollars in Lawton and you continue to spend your dollars in Lawton, the town is getting healthy and staying healthy.”

To help promote small business, the Lawton-Ft. The Sill Chamber of Commerce sells “Grow 580” gift cards, which can be spent at 35 local businesses.

Copyright 2021 KSWO. All rights reserved.

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