The pop-up will sell printed dresses, swimwear, beachwear for dinner, summer hats and bags, accessories, souvenirs and gifts and beauty products hand-selected by Anthropologie for those who spend the summer in Stone Harbor and its surrounding seaside towns. The lifestyle brand will feature exclusive designs from Maeve, Erika Pena, Farm Rio, Faithfull and more, Anthropologie and The Reeds said in a joint press release.
“Stone Harbor has long been a favorite summer playground for Philadelphians, so it’s fitting that we bring this famous Philadelphia-based brand to Stone Harbor this summer,” said Ron Gorodesky, president of Refined Hospitality. “We are excited to partner with Anthropologie and offer our customers a new retail experience to enjoy between diner in the sun and sunset.”
“Our hope at Anthropologie is to evoke the pleasure of discovery, and travel is an important part of that,” said Elizabeth Preis, Marketing Director of Anthropology. “This summer, as we look to celebrate our outings with friends and family, it makes perfect sense to launch our first hotel pop-up. We are delighted to bring the thrill of discovery to The Reeds and welcome the summer crowds of Stone Harbor to our pop-up store, specially designed for them. “
The Anthropologie pop-up at The Reeds opened to the public on May 28 and will run until September 6, 2021.
Fibre2Fashion News Desk (KD)
Anthropologie, the US-based clothing retailer, has teamed up with The Reeds at Shelter Haven, New Jersey’s luxury boutique hotel, for a summer pop-up boutique from Memorial Day to US Labor Day. United (September 6). Anthropologie at The Reeds is the Philadelphia-based brand’s first pop-up hotel and will feature Anthropologie’s signature beach dresses and gowns.