LLBean’s location at the Mayfair Shopping Center in Victoria is slated to open in August, with another store slated to open in Burnaby at Brentwood Mall in the fall.
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American lifestyle business LLBean is expected to open two stores in British Columbia later this year.
A location at the Mayfair Mall in Victoria is slated to open in August, according to the brand, and another store is slated to open in Burnaby at Brentwood Mall in the fall.
“We have done our market research and believe the time is right,” said Howie Kastner, President of Jaytex Group, Canadian partner of LLBean, of the company’s planned expansion in the province.
Founded in Freeport, Maine, in 1912 by founder of the same name, Leon Leonwood Bean, the company opened its first brick-and-mortar store in Canada in Oakville, Ontario, in 2019. Supported by “Studies of market and customer demands ”, the company followed the initial opening of three stores in Ontario in 2020. Two more Canadian stores are expected to open in Calgary and Dartmouth, Nova Scotia, also in the fall.
“It was really the heat map that we created based on the online activity,” Kastner explains of the location choices. “Victoria was a definite hot spot, as well as the Vancouver area.
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The outdoors brand, which Kastner calls an “outdoor family brand,” launched its dedicated e-commerce site in the country in 2018.
“LLBean has seen tremendous growth in the country, even during the pandemic,” Kastner says. “With our stores – when they’re open, of course – and also through online and catalog commerce.”
The stores will carry a “very wide range” of products that shoppers expect from the brand’s online and catalog offerings.
“Of course, we could never take everything we have in the catalog to the store. The catalog has no physical space restrictions, ”says Kastner. “But you will have a full assortment of clothing for men, women and children, shoes, water sports – kayaks and paddleboards – camping gear. And, in winter, snowboards, tubes, snowshoes.
“Everything that is related to the outside.”