Founded in 2013 by Alex petrov and Olga Kotsur, Mercaux supports physical retail stores from a point of sale towards a versatile in-store experience and an omnichannel sales platform. Perhaps a better way to put this is in Kotsur’s words, “What Shopify is for ecommerce, Mercaux is for physical stores.”
The offer is modular and operated by store associates or self-service by customers. Through this in-store interaction, retailers can gain valuable data on customer behavior that can then be leveraged across other channels.
Mercaux currently counts French Connection, Nike, Holland & Barrett, the department store Tryano, 12 STOREEZ, Tendam and Benetton among its customers, and is used in more than 1,000 points of sale around the world.
“The retail industry has historically been under-penetrated by new technologies and the COVID-19 pandemic has made people think that this needs to change, and it needs to change quickly,” comments the Managing Partner of Flashpoint Donatella Callegaris. “Mercaux is well positioned to take advantage of this change with a company-quality product and an incredible team to support the sector in its transformation. We are extremely excited to work with Olga and the team and be part of Mercaux’s growth story.