Long-standing local boutique opens online store

Local women’s clothing store Malena Shop, a longtime Arlington staple, opened a online shop to reach more customers.

Store manager Andrea Cecchi said she started growing the online presence when Malena – who has been in business for four decades – had to close her courthouse storefront last spring during the first wave of COVID-19 closures.

“We are very happy to provide this convenience to our customers, who can either take the curb or have us delivered,” said Cecchi. “Our existing customers are already loving this new service, and the new clothing lines we’ve recently added are also bringing new customers to the store.”

Cecchi had considered online sales before the pandemic to attract new, younger customers. She got down to business when she couldn’t keep the store open to customers in person.

“We have not had any business for the more than three months that we have been closed, [so] we have reopened by offering our customers a pickup and delivery service, which has become our online store, ”said Cecchi.

The store manager said it was difficult to assess the impact of COVID-19 on Malena as the store had undergone another big change six months previously. After 40 years in business, Malena moved from Rosslyn Metro Mall to the Courthouse in October 2019.

It had to close from March until last summer, Cecchi said.

“We have reopened to very little foot traffic, which continues to this day,” she said. “We still have a lot of repeat customers from our previous location, but the traffic to the store has been quite low.”

The boutique offers a collection of women’s clothing from small designers such as Weavz, Parsley and sage and Lost + Wander. All in-store items can also be found on its new website.

This new option for customers will not affect physical store hours or supplies, Cecchi said.

The Malena boutique is located at 2111, boulevard Wilson and is open Monday to Friday from 10 a.m. to 5 p.m. and Saturday from noon to 4 p.m.

About Renee Williams

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