Loop Men, a new men’s store owned by brothers, opens in Manhasset

For 31 years, brothers Afshin, 55, and David Haghani, 52, have been selling fashionable women’s clothing at their store, Gallery Couture in Manhasset. Now they’re focusing their stylish chops on a new group of customers: men.

Their new store, Loop Men, is conveniently located next to their existing women’s store. Afshin has built a reputation for his upbeat and energetic social media reels announcing the arrival of new merchandise in the store. “In addition to the women who were interested in the clothes I was showing them, they wanted to know where I got my clothes,” the self-proclaimed standard-bearer explains. “A flash went off,” he said. “And the more we talked to people, the more excited we got. Some wives came out and said, ‘My husband needs a makeover. So, we said, ‘We’re ready.’

Regarding the newly renovated space, “there is an immediate ‘wow’ effect. It’s masculine with its dark wood and slate floors, but it’s as intimate as walking into someone’s living room,” says Afshin.

Extra bonus? An upscale tequila bar at the back of the store.

The brothers themselves are the fashion muses here, though they each dress distinctly. David’s look is “Casual luxury. It’s jeans and a cashmere crew neck with trainers, a leather jacket, well-fitting chinos with a white t-shirt and a cashmere hoodie,” says his big brother. About himself, he uses the Italian word “sprezzatura” which means “studied carelessness”. Always dapper, he doesn’t look a little careless in his Italian tailored blazers, smartly wrapped scarves, neat cargos and chukka boots.

To that end, the inventory straddles the divide between high-end streetwear and more stylish clothes – there are European brands and jeans galore.

Afshin has already learned some things about his clients: their likes, dislikes and insecurities. But the store’s mission is to ward off any insecurity. “We create an outfit, detail it, and put it in their phones, so they can see it later,” Afshin explains. “It’s about showing them how to create different looks with their wardrobe.”

Prices range from $70 for a high-quality t-shirt to $1,300 for a soft suede jacket.

Loop Men is located at 343 Plandome Road in Manhasset. The shop is open from 10 a.m. to 6 p.m. Monday to Saturday and from 11 a.m. to 4 p.m. on Sunday; 516-627-5333.

About Renee Williams

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