Cape Town is definitely one of South Africa’s top choices for fashionistas and shopaholics. While our pockets may not be so keen, the sheer number of local young, new, old, casual and high-end designer boutiques certainly are. If you know where to look, our cabinets are truly spoiled for choice.
But what might not be so overtly accessible are fashionable clothes without all the slits and cutouts. As modest fashion visibly gains popularity both in the mother city and around the world, there’s a good chance that six times out of ten what looks like the perfect long-sleeved maxi dress will have a giant triangle cutout in the back.
So, for those who like a little more coverage, here are 5 local places to buy modest clothing:
Nala Cape Town
With the philosophy of “less is more, but still striking”, this local store strives to create a balance of shapes and textures in their garments so that they sit beautifully on the body for women who seek comfort. without renouncing elegance and charisma.
“Our love for modesty in fashion transcends all the work we do, but with great care to ensure that every shopper and customer feels beautiful and confident while embracing the art of subtlety.”
You can shop online or visit them at their home store in Rondebosch.
And guess what? They’re also having a sale right now, but hurry because it ends July 26th.
Design by Gadija Khan
Catering to women of all sizes, this inclusive store epitomizes modest fashion by focusing on relaxed silhouettes, higher necklines, longer hemlines, opaque fabrics and long sleeves when creating designs. Gadija Khan was inspired by the idea that we shape the life we want to live, and clothes are a representation of this.
“Our contemporary modest clothing allows you to be bold and stay in control. All of our designs are either limited or made to measure, leaving you feeling confident to live your good life.
You can shop online or at their store in Kensington.
Adopting a more streetwear touch, Nuraan Samsodien collaborates with her mother to create perfectly offbeat pieces in their sharp and classic collections that celebrate the independent South African woman.
If more reason is needed to support this local gem:
“Being ethical and giving back to the community is at the forefront of Street Line’s mission; the brand runs a charity campaign every few months and donates all proceeds raised to nearby communities and organizations in need.
You can shop online or pick up in store at Workshop Modesty (another favorite we’ll get to in a bit)
As their tagline – “delicate and out of this world, made for the ethereal woman” – suggests, Ethereal Bespoke offers a variety of compliment-inducing garments ranging from jumpsuits to coats, all made with local products. lightweight fabrics that drape well over the body while oozing elegance and comfort wrapped in delicacy.
This is an online shop but if required collection from Primrose Park is available and can be arranged via Whatsapp.
If you’re the type of person who likes variety and options, this quaint shop is for you. Workshop Modesty is home to a number of local modest brands – and not just clothing. It offers women’s clothing, wellness and skincare products, baby clothes, stationery, home decor, and even baked goods.
The list of brand partners is long, but some to watch (may I suggest an Instagram search of each) are Pomegranate Wellness, Inara, Amani art, Choc Boss and more.
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