Myntra launches a one-of-a-kind “Teens Store” on its platform; meets the growing demand for trending styles for India’s fashion-forward teens

– Will feature over 20,000 styles from over 100 national and international brands, specific to teen fashion

– Key categories include athleisure, denim wear, lounge wear, casual wear, party wear, ethnic wear, footwear and accessories

– ‘Teens Store’ brands include renowned names such as UTH by Roadster Life & Co., Justice, H&M, HRX, Nike, CK, Adidas and Mango Teens, offering the latest fashion trends, style tips and looks together.

BANGALORE, India, March 16, 2022 /PRNewswire/ — In another pioneering initiative, Myntra announces the launch of its first-of-its-kind teen-focused retail aisle on its platform called “Teen Shop”. The rollout of this teen-dedicated store aims to fill a wide gap and meet the specific needs of teens in the market who are looking to experiment with trending fashion more often and have varied requirements for styles, sizes, brands and of adjustments. The ‘Teens Store’ on the Myntra app will meet all their wardrobe needs under one roof, alongside a host of other added values ​​that make shopping effortless and instantly rewarding.

The “Teens Store” will house a range of selected styles, from a multitude of international brands and well-known national brands such as Justice, CK, UTH by Roadster Life & Co., Tommy Hilfiger, HRX, H&M, Nike, Puma, Adidas and Mango Teens, complete with the latest fashion trends, styling tips and matching looks. An important aspect taken into consideration while creating this teen-specific store is sizing, which is a difficult situation for growing teens. This problem is solved by arranging fashionable styles and product lines at affordable prices. The store currently houses over 20,000 styles from over 100 national and international brands and aims to increase the selection to over 30,000 styles over the next 6 months.

Some of the key categories in the teenage segment that cater to various states of need include athleisure, denim wear, lounge wear, casual wear, party wear, ethnic wear, footwear and accessories. Must-have Teens store products include anti-fitting jeans, distressed and wide leg denims, t-shirt dresses, fit and flare dresses, ribbed dresses, t-shirts – tie and dye, oversized and statement designers. . It will also house a collection of elegant jumpsuits and overalls. Myntra works closely with brands to create special themed collections, allowing the store to offer unique offerings. The starting price of the styles in the store is ~ INR 299.

Speaking on the launch of the new “Teens Store”, Jubi SamuelSenior Director, Category Management, Myntra, said: “As a platform that holistically caters to everyone’s fashion needs, Myntra is pleased to be a pioneer in creating a unique teen-specific offering that fills a gaping need for teens, a demanding cohort that is forward-thinking and meaningfully engaging them early in their lifecycle.We are committed to working with existing and potential brands on our platform to create unique experiences for teens by truly understanding and catering to their varied needs, so our “Teens Store” would be a one-stop-shop for all the wardrobe needs of teenagers, helping them tremendously to express their authentic identity during their formative years.

The new “Teens Store” will be promoted through a range of means, including influencer marketing and social commerce. Myntra Studio and M-Live will also play a major role in amplifying the visibility of the proposal.

With teenagers being quite active and present on social media, it has largely become a space where they look for fashion inspiration and trends. The look and feel of the store has been designed to be very teen-friendly, with designs and themes designed to appeal to the upcoming style icons of tomorrow. The store will also use appropriate images of teenage models to help young shoppers visualize products before buying.

The must-have products from Myntra’s Teens Store on the app

  • Easy to wear sundress: This stylish yet super comfy dress that can be worn both day and night to dress up and hang out with relatives.
  • Wide Leg Jeans: Nothing is more versatile than a pair of chic jeans. Wide leg jeans are definitely this season’s wardrobe staples. These super comfy flared jeans can be paired with graphic tees, crop tops, bralettes and tank tops to channel the inner diva..
  • Positive Affirmations: These positive affirmation slogan t-shirts can be worn for an instant outfit upgrade for a trendy t-shirt look!
  • Next Level Athleisure: Comfort never goes out of style! You can team these track pants with an oversized t-shirt and chunky trainers to create an ultra-stylish look during an outing with friends.
  • shirt up: This casual blue mandarin collar shirt can be worn for a simple, suave and elegant look. They can roll up their sleeves for a relaxing day in the play center or roll up for movie night with the boys!

About Myntra

Myntra is india leading platform for fashion brands and pioneer in m-commerce. Part of the Flipkart Group, Myntra combines technology and fashion to create the best fashion and lifestyle experience in India. The company has partnered with more than 5,000 leading fashion and lifestyle brands in the country, such as H&M, Levis, US Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, MAC and Fossil and many more, to offer a wide range of fashion and lifestyle clothing from Mark. Myntra serves over 27,000 PINs across the country.

Media details:
Sipika Khandka
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Richa Shet
Couple communication
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