New clothing store in Gibsonville only sells clothing, items made by women or ethically made


GIBSONVILLE, North Carolina (WGHP) – A former elementary school teacher decided to use her passion to help others sell clothes.

Brittany Pate has been selling items online since August 2020, but she is now ready to open a storefront.

Wearology is located at 108 West Main Street in Gibsonville. Brittany chose this name because she studies the items she sells.

“I’m still learning ethical fashion and I’m moving away from fast fashion and what it means for the workers it serves and the people who make your clothes,” Brittany said.

Everything in the store is environmentally friendly, sustainable, recycled or upcycled and is made in environments where employees make a living.

“I’m excited to go out and do something different because… I love being an educator, but it’s kind of my way of continuing to follow my passions, and I also give back to the community,” Brittany said. .

She donates a dollar in profit from every sale to a class in need.

“We have a lot of t-shirts, sweatpants and a few other things that aren’t casual… we have blouses and a dress, but we’re looking to broaden and broaden our selection,” Brittany said.

Lots of items, whether clothes. earrings, or a tray of trinkets, were made by women.

“We try to buy from women. Some of the vendors are local, but they are all owned by women, so we know where they came from… a lot of them are handmade or fair trade, ”Brittany said.

Wearology is open Tuesday to Friday from 12 p.m. to 6 p.m.

On Saturdays, the store opens from 11 a.m. to 5 p.m.

If you can’t make it to the store, you can buy online from their website.


About Renee Williams

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