Ocean City entrepreneur opens boardwalk clothing store

WoodLuck clothing is for outdoor enthusiasts who seek comfort and style. (Photos courtesy of Jake Brown)


Jake Brown has had a busy few years. The 25-year-old Ocean City entrepreneur continues to expand his budding clothing line, WoodLuck, and comes up with new items for the summer.

And with the recent opening of a boutique at Stainton’s By the Sea on the Ocean City Boardwalk, shoppers can see firsthand the quality clothing designed by Brown for comfort and style.

“We are really pleased with our involvement with Stainton’s on the Boardwalk,” Brown said in an interview about the new mall at 12th and Boardwalk. “The new Boardwalk store is beautiful. We started there earlier this month, and we’re already getting an impressive response.

All WoodLuck items can still be ordered by visiting https://woodluckapparel.com/

Light blue and mauve colored shirts are favorite summer shades.

Short-sleeved shirts in “pop” colors are the new inventory items.

“All the jerseys are live online,” Brown said. “We have a mix of shirts that are really soft and breathable and really good for summer.”

As for colors, “I wanted to add a little color that you might not already have in your summer wardrobe,” he noted. “I love the sage color. It’s still a solid favorite. It was something I really wanted to have myself.

The other shirts are coral, light blue, black and white.

“The colors are popping and light blue is always a summer staple,” Brown added.

WoodLuck inventory can be found at Stainton’s By the Sea, located at 12th Street and Boardwalk.

The favorites that WoodLuck is known for are also available.

Stylish yet comfortable sweatshirts and hoodies in colors ranging from coffee to bone color are popular among customers.

There are also long-sleeved shirts. Like the other garments, they have the WoodLuck logo with a simple swipe of color below the logo. The backs of the shirts have designs ranging from surfboards to sundials.

The hoodies have thin wooden tags. The company name was born out of Brown’s superstition to “knock on wood” for luck.

Hats, shorts and other items are also available for purchase online and at the WoodLuck store in Stainton.

Along with new summer shirts and a spot at the mall, Brown took time to incorporate the look of a surfboard he designed into a very special shirt for customers to purchase.

Jake Brown designed this surfboard, which gave way to a design for one of the new summer shirts on sale.

The shirt is available in black and white with a purple and teal surfboard logo.

“I was designing a new custom board,” Brown said, adding that local surfboard shaper Tony Palaia helped with his vision. “I knew it was time for a new twin fin and while working on a new shirt logo it only made sense for me to merge the two projects. I had some ideas for how I wanted the new board to work , and Tony helped me bring that to life.

Brown said he expects a busy summer both in online sales and at Stainton’s on the Boardwalk.

“I think the location really suits us and our demographics,” he said.

Jake Brown’s girlfriend, Alex Valentini, wears a WoodLuck shirt.

Brown grew up in Ambler, Pennsylvania with her parents, Marnie and Jim Brown, and her brother, 20-year-old Ryan, but always spent her summers in Ocean City.

Brown graduated in 2019 from Bloomsburg University, where he studied business management. It was while he was in college that WoodLuck was born and the website launched.

Since the launch of the WoodLuck website in 2018, the customer base continues to grow.

Brown said there were more good things on the horizon, but he wasn’t ready to divulge what they might be just yet.

Over the past year, Brown has partnered with businessman Bill Greene as part of the WoodLuck venture.

“Eventually we will need a lot of storage space,” Brown said. “Bill is someone who has had really successful businesses in the past and is looking to see us prosper.”

Whether it’s golfing, surfing or just relaxing, WoodLuck has something for everyone.

About Renee Williams

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