Opening of a 4-star Amazon store at Bluewater Shopping Center

Amazon has opened the doors to its first 4-star in-person shopping experience outside of the United States.

Shoppers will be able to purchase a range of top-notch products from the online retailer’s website at its new UK flagship store when it opens at Bluewater Shopping Center in Greenhithe today.

The 4-star Amazon flagship store at Bluewater Shopping Center in Greenhithe is its first in the UK. Photo: Amazon

Inside the new retail space, named Amazon 4 Star, shoppers will find curated displays of items currently rated 4 stars or above, which are top selling or trending online.

Products featured cover consumer electronics, toys, games, books, cooking and household items.

The retailer says it will rotate inventory based on its popularity and the preferences of local buyers.

The Bluewater store, located in the Upper Guildhall, will also have a large tech section dedicated to a range of Amazon devices, including Kindle e-readers, Fire tablets, and Echo Dots.

On opening day, customers will see must-have toys from Mattel, the latest building sets from LEGO, best-selling books near Bluewater, trendy kitchen gadgets from Joseph Joseph and a variety of great consumer electronics. appreciated, to name a few.

The store has a range of products rated 4 stars and above, best sellers or trendy on Amazon.co.uk.  Photo: Amazon
The store has a range of products rated 4 stars and above, best sellers or trendy on Amazon.co.uk. Photo: Amazon
The store will offer a "Most Desired" section.  Photo: Amazon
The store will have a “Most Wanted” section. Photo: Amazon

Andy Jones, Director of 4 Star Amazon UK, said: “The 4 Star Amazon Store is a great place for customers to discover new releases, guaranteed page turns, top selling electronics and more. .

“Every part of the store is designed with our customers in mind and we believe they will be delighted with the curated selection of the most popular products at unbeatable prices, the ability to test out the latest devices from Amazon, and the convenience of shopping. pickup and return. “

Buyers will see an array of “Most Wanted” items when they enter, as well as those that have been “Most Skilled”.

Customers can stay on top of “trends at Bluewater” as part of another display dedicated to the items that local customers are looking for the most.

Most products have reviews taken directly from the website.

Digital price tags are also located next to each product with the item’s price, average star rating, and customer review count, allowing customers to make more informed purchases.

Items can be paid for using a QR code linked to the customer's Amazon account.  Photo: Amazon
Items can be paid for using a QR code linked to the customer’s Amazon account. Photo: Amazon

The store doesn’t have Just Walk Out technology, but customers can pay by cash, credit card, or through the Amazon app using the 4-star QR code at checkout.

4 Star Amazon will also carry products from UK small businesses that are proving popular with Amazon customers.

This includes Gamely Games, a Brighton-based company that makes family games.

Hazel Reynolds, CEO and Founder of Gamely, said, “I’m so excited people are seeing our games as they explore Amazon’s 4-star store.

“Our games bring people together to share good times with their loved ones, and we can’t wait to see Amazon’s 4-star customers connect with laughter at their next game night.”

Amazon 4-Star opened its first store in New York in September 2018 and has since expanded to many locations in the United States.

In August, the company opened a £ 205million ‘mega hangar’ near Dartford Crossing and is currently recruiting workers.

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