In fact, the best fashion purchase Geldof — who now buys the majority of her wardrobe second-hand — has made to date was at a vintage boutique in Paris. “It’s a denim jacket with a scene from Rodeo Drive on the back, with rhinestones on it. It’s very Dolly Parton, super 80s and I’m obsessed with it,” she says.
That’s not to say she doesn’t like the world of online resale either, especially when it comes to pieces she’s been watching for a long time. Currently at the top of her wish list? A pair of Miu Miu floral cowboy boots from Spring/Summer 2012. “I do alerts on all the sites for different things I’m looking for,” says Geldof. “I’m still waiting [the Miu Miu boots] at the ping – it happened once and I missed them.
For Geldof, it is crucial that second-hand shopping is normalized, given the enormous environmental impact of the fashion industry. “When I was growing up, there was a [stigma] on buying second-hand clothes. Vintage was cool, but second-hand was something else,” she recalls. “I think that’s changing, thank God I’ll never understand why we need all these new clothes.”
Going forward, Geldof hopes Resale Therapy will continue to grow, allowing people to donate and repair their clothes, as well as buy used. “We want it to become a place where people can really get involved in making their clothes last,” she says.
In the meantime, however, it’s all about enjoying the process of buying and selling pre-loved pieces. “Really, it’s friends hanging out and doing something together – it’s super fun,” Geldof concludes. “But if we can engage people with this idea that the occasion is actually super cool, then that’s great.”
Resale Therapy is hosting a sale at The London Edition on May 8 between 11 a.m. and 4 p.m. Admission is £3.