Prochaine chooses King’s Road in London for its first physical store


Next, the carbon-neutral and sustainability-conscious womenswear retailer, has chosen King’s Road in London as the location for its first physical store.

Open as a pop-up until the end of August, the space will present a selection of eco-responsible labels such as Faithfull the Brand, De La Vali and Daily Sleeper.

Katy Watson and Elizabeth Ehrman, Founders of Prochaine, said: “It is fantastic to establish our first physical presence on the famous King’s Road. We not only bring new fashion brands to the region, but raise awareness of our concept and emphasize the importance of buying responsibly and ethically.

“Sloane Stanley is a pioneer in its drive to incubate innovative and desirable brands for greater success, and we are proud to be part of the wide range of incredible designers, brands and products on offer on King’s Road this summer.”

Next’s arrival follows news that Ted’s grooming room will open on the Sloane Stanley estate at 283 Fulham Road by September.

Hannah Grievson, Property Manager at Sloane Stanley, added: “Our seasonal pop-ups, like the new ethical store Prochaine, are always a hit within the local community. They provide points of uniqueness to the iconic high street, allowing consumers to discover new favorites and brands to continue their budding brick-and-mortar journeys.

“We support brands with equipped spaces, whether independent or internationally renowned, to trade in a historic place with heritage and cultural charm. We are proud of how our pop-ups continually complement the diversity of tenants at Sloane Stanley Estate. »

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