Wisconsin Clothing Co., which primarily sells Wisconsin-themed athletic clothing, plans to open its second retail store between mid-July and late July at 413 Jay Street in downtown La Stock.
“We sell clothing for men, women and youth such as t-shirts, sweatshirts, sweatpants, jackets and hats,” said Corey Kaiser, who owns the business with his sister, Amanda Kaiser. . Based in Kieler, Wisconsin, a small community northeast of Dubuque, Iowa, it also sells corporate clothing and Wisconsin-themed decorations.
“All of our (clothing) designs are designed to represent the great state of Wisconsin,” Kaiser said last week.
The new store will also offer athletic clothing on themes from the La Crosse region. Athleisure is a style of clothing that can be worn as sportswear, but is also suitable for everyday and casual wear.
In addition to retail sales at its Kieler store, Wisconsin Clothing Co. also sells online and will wholesale clothing to other retailers. Kaiser said he and his sister wanted to take the next step and open a second store in a larger community. “We felt that La Crosse was right for us,” he said. “We love the vibe of La Crosse and the vibe of its downtown core.”
The company started in 2018 as 608 and was renamed in March. “We (also) do video segments on our YouTube channel where we explore cool communities in the state,” Kaiser said.