Iconic shoe designer Steve Madden has a soft spot for Atlanta, USA. And the city adores it too. His store in this city is currently the label’s most popular store in the world. No wonder this makes him confident enough to venture into uncharted territories, like Delhi for example, where the brand recently launched its first new concept store at DLF Promenade.
“The proper display of the newly launched AW’21 collection is imperative. The concept store is a hub for the new voice and new vision of the brand. It’s a unique shopping experience, ”said Puneet Behal, senior vice president of business, Reliance Brands.
Taking a step forward in its design philosophy, the concept store has evolved into a more refined and modern setting. The New York theme marks a dominant presence, with its downtown loft, vertical brick walls, concrete wall finishes, wooden shutters, and distressed olive and beige leather.
The Rock-n-Roll-inspired fall-winter collection is an approach to a new movement, where we think and dress differently. Reviving the spirit of 1970s rock culture with dark hues and metallic textures across fabric, leather and studs, the collection reminds us that even though the world has changed, there is still a way to s ‘have fun. The collection includes a range of sneakers, boots, sandals, accessories and more, for men and women.
Celebrating the city and streets of New York, United States, the brand was launched in 1990 from a factory in Queens, New York. From day one, the brand revolutionized the footwear industry with the designer merging years of experience with unique and creative designs. Offering distinct, eye-catching and avant-garde silhouettes to her clients, she celebrates the spirit of individuality, inspiring fashion and footwear.