The opening of a ‘Supreme’ clothing store in West Hollywood has some residents worried about growing crowds and increased traffic

WEST HOLLYWOOD, Calif. (KABC) — A new store in West Hollywood is causing some controversy among local residents after some say the popular clothing brand “Supreme” has created problems in other locations.

The former home of Tower Records on Sunset Boulevard will soon be transformed into a second Los Angeles-area store for supremely popular streetwear retailer Supreme.

Supreme is known for its unique and fashion-forward clothing. Crowds often line up outside Supreme’s boutique in the Fairfax District to purchase limited stocks of coveted new merchandise.

Some West Hollywood residents say they can’t wait to have Supreme on Sunset Boulevard.

“I think if a new business comes along and it can thrive, especially in this environment, I think that’s probably going to benefit everyone,” Bob Mossanen said.

But some WeHo residents worry that Supreme’s popularity could lead to the same problems that plague the Fairfax District location, crowds camping on the sidewalks, fights and traffic jams.

The bustling commercial area of ​​Melrose has also faced an increase in violent crime.

RELATED: LAPD to increase patrols along Melrose Avenue amid spate of robberies

“There have been endless issues that have not yet been resolved so we are afraid that they will come to this place, it is even bigger, so the crowd will be bigger when they have another delivery of sneakers, and then we’re going to be trapped on our street with all the issues going on,” Jerome Cleary said.

A worker at the Shoe Palace in Melrose was shot and killed last summer during a dispute between shoppers over a shoe raffle at the store.
“We pride ourselves on running very safe and clean stores,” said West Rubinstein of Supreme. “We don’t do popups, we don’t do flash mobs, we don’t allow people to camp in our space overnight.”

Residents say they want more information on how Supreme plans to handle the issues,

“From my point of view, as an older man, I want to build something around me to add value to society and make sense for our economy,” said Samir Mahallawi.

Supreme says they will meet with neighbors to try to address their concerns about the project. The store is expected to open in August.

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