Supermarket chain Asda has clung to its crown as the most affordable supermarket for online shopping. The store is currently the cheapest supermarket for weekly shopping and has been for a year.
Sainsbury’s follows in second place, just £1.79 more than Asda. The data comes from the online price tracking website Alertr.
Alertr has been tracking the prices of 42 everyday shopping basket items on the Office for National Statistics’ Consumer Price Index since 2019. The list includes items such as eggs, milk and bread , as well as non-perishable foods such as pasta. , rice and cereals.
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Prices from six of the largest supermarkets are analysed, with discount retailers Lidl and Aldi not included due to the inability of customers to buy full ranges online and not having the same similar branded products than those of other supermarkets.
The team’s latest research has revealed that Asda is still the defending champion – considered the most affordable supermarket today, with an average basket cost of £113.72 in March. Sainsbury’s comes second at £115.51 and Morrisons third with a basket price of £116.87.
Tesco is fourth (£118), Ocado fifth (£128) and Waitrose last with a basket price of £130.61.
Interestingly, while Asda retained its title of cheapest supermarket for the month of March, the winning supermarket battled with Morrisons’ basket store total throughout the month as Morrisons offered the store of the most affordable baskets for two of the four weeks of analysis. However, Morrisons’ costs jumped towards the end of the month, whose basket increased by £5.83 from £113.70 in week two to £119.53 in week four, subsequently increasing their average cost cart total.
In March, Morrisons, Asda and Sainsbury’s offered the cheapest chocolate, with Morrisons and Asda lowering the price by 50p for the remaining weeks of the month, while Sainsbury’s reduced theirs by a whopping £1.50.
Asda was also revealed as the cheapest supermarket for alcoholic items at the end of March, closely followed by Sainsbury’s with an overall price difference of just £2. Asda and Sainsbury’s were selling gin and vodka for £13 each in the last week of the month.
www.alertr.co.uk co-founder Andy Barr said: “For the weekly store, as it currently stands, there is still a marked difference between the top and bottom places of the almost £ 17. However, as we have seen since the start of 2022, there is much less disparity across the rest of the table, particularly between the three main supermarkets – Asda, Sainsbury’s and Morrisons. promising start to March, as the cheapest supermarket overall for the first two weeks of analysis, then slipped behind Sainsbury’s and Asda when they both cut prices across the board in the remaining weeks of the month.
“As for Tesco, they fell to fourth place, with a marginal difference of just 23p between runners-up Sainsbury’s and Morrisons – grabbing the bronze medal from Tesco, who trailed £2.26 behind them for the store It was also interesting to see the prices of items like pizza, coffee and chocolate fluctuate throughout the month, as Lent was underway and Britons were buying ahead for Easter. The next few months will certainly be indicative of how the six supermarkets react to the battle for the top ranking places and whether that continues to turn or level off, especially with a summer of consumer spending on the horizon.”