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Wine and spirits delivery site Drizly has revealed some of its best deals so far in 2021, and a number of musician-backed brands are among Drizly’s bestsellers online.
According to Drizly, some of the top-selling traditional spirits products this year were celebrity collaborations, “highlight the impact celebrity support (and a viral campaign) can have on consumer purchases,” a statement read, ” and suggesting that shoppers are eager to try out brands and new products endorsed by familiar faces.
Among the novelties: Lagavulin’s 11-Year-Old Islay Scotch Offerman Edition, produced in collaboration with actor Nick Offerman, ranked number two among spirits launched last quarter. The actor said Rolling stone earlier this year he grew up drinking whiskey with his father, which inspired the Lagavulin collaboration. “He has the Lagavulin foundation,” Offerman says, of the limited edition version, “but I feel like I took a batch of Lagavulin and brought it to the candy store.”
Also of note: Kendall Jenner’s 818 Tequila ($ 44.99, Drizly.com) has ranked eighth in new launches in 2021 so far this year. A representative for the brand said 818 Tequila sold online in less than four hours when it launched in May, and retailers in California reported that their 818 Blanco lots were sold on day one. The brand now offers three variations: Blanco, Reposado and Añejo which range in price from $ 44.99 to $ 64.99 (available at Drizly.com).
When it comes to the tequila category, George Clooney’s Casamigos still reigns supreme ($ 29.99 +, Drizly.com), with The Rock’s tequila brand Teremana ($ 33.99 +, Drizly.com), which should launch an añejo expression this fall.
A number of prominent names also lead Drizly’s best-selling celebrity wine category. Angelina Jolie and Brad Pitt’s Miraval Rosé tops the list, along with Côtes de Provence Rosé ($ 25.99, Drizly.com) produced at Chateau Miraval, the property and winery where the two married in 2014. (the couple are now reportedly trying to unload the property as part of their ongoing divorce proceedings).
Jay-Z’s champagne brand Armand De Brignac comes in second, the rapper’s ‘Brut Gold’ champagne ($ 347.99, Drizly.com) becoming a lavish last-minute gift that people can have delivered via Drizly. Gifts aren’t the only fans of the brand – French fashion conglomerate LVMH bought a 50 percent stake in Armand de Brignac (better known as ‘Ace of Spades’ due to its logo) in February.
Two musically backed rosés follow Jay-Z’s champagne on Drizly’s bestseller list: Hampton Water, by Jon Bon Jovi and his son Jesse Bongiovi, rank in third place ($ 19.99, Drizly. com), followed closely by Post Malone’s # 9 House ($ 24.99, Drizly.com), which is now back in stock after being sold out for months online.
While Bon Jovi and Malone offer their wines for $ 20 to $ 25, Drizly says buyers are “avoiding bottles under $ 20 in favor of those between $ 20 and $ 100 more than at all times. previously “. The site refers to what is called premiumization trending, with people now comfortable paying for a premium bottle of wine, limited edition liquor, or exclusive celebrity outing. According to a representative from Drizly, “It may well be related to the increase in home gatherings over the past 18 months and the desire to give ourselves and our friends something special more often.”
As for what people are drinking right now, Drizly’s latest buying statistics revealed that sales of ready-to-drink (RTD) cocktails are up 60% in 2021 compared to the same period in 2022, with High Popular brands include Noon, Cutwater, and Onda (buy Drizly’s top RTD picks here).
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Hard kombucha is also booming in sales, with a recent Drizly survey revealing that “health” is emerging as a major influence on the purchase of alcohol. The site states that JuneShine, Boochcraft, and Flying Embers are the brands dominating the hard kombucha scene on Drizly (buy all hard kombucha choices here).
On the other end of the spectrum: Drizly says that the growth of the hard salt category (ie White Claw) “is stagnating”.
Check out Drizly’s new ideas and shop for their bestsellers at Drizy.com. Looking for a Drizly promo code? Rolling Stone readers can redeem our exclusive code ROLLINGSTONE5 for $ 5 off their first order on Drizly.com or the Drizly app.