Under Armour’s new concept store at Suria KLCC is Malaysia’s largest

Under Armor welcomes 2022 with the goal of preparing all athletes and fans for the New Year’s fitness journey at its latest retail concept store.

Under Armor is reopening its flagship brand home at Suria KLCC with an all-new retail concept. The new Brand House City Concept Store, located on Level 3 of Suria KLCC, spans 5,300 square feet, making it the largest Under Armor brand house in Malaysia.

Designed to provide an experiential journey for the most passionate fitness enthusiasts and athletes, the first step into the concept store immediately transports you into the playground of the most intense athletes. From clothes and accessories to shoes, you will immediately be greeted by the new collections, all ready to arm yourself. Get an instant adrenaline rush when you encounter the bright and ecstatic interior of the new Brand House City Concept Store.

The in-store experience

Nestled between the fitting rooms is the FLEX area, featuring a relaxing ambience and casual seating, ideally designed for you to flex and relax while you continue to shop for your gear. Even the concept of the new store’s fitting rooms is unique; in addition to trying on your favorites, you can also try on the latest collections equipped in the various fitting rooms, get out of your own comfort zones and go even further with Under Armour.

Shop the latest Under Armor collections in their entirety, including the latest collections such as Curry Flow 9, the “Street Pack” collection with Sesame Street and the Spring/Summer 2022 collections.

The Curry Flow 9 collection has been improved and is now much lighter and more breathable, offering improved comfort and control in even the most dynamic basketball moves. The shoe also comes in a vibrant Sesame Street-inspired colorway that celebrates iconic Sesame Street characters. Die-hard fans of Dwayne “The Rock” Johnson and Project Rock can also find the most iconic apparel and accessories in the Project Rock Zone, a dedicated collaboration section of the store that’s perfect for those into bodybuilding, crossfit and others. HIIT workouts.

The Under Armor Brand House City Concept Store is located on Level 3 at Suria KLCC. For more information on Under Armour, visit its official site.

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