Utah women-owned fashion store is coming to Fashion Place next week

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With over 485,000 Instagram followers and loyal customers worldwide, local fashion company ROOLEE knew it was time to bring the latest styles and trends to more in-person shoppers. And if you live in the Salt Lake Valley, you’re in luck because they’re opening a new location at Fashion Place Mall later this month.

To mark the occasion, ROOLEE will be hosting an online “social scavenger hunt” in Utah on March 28 to give away free gift cards to their store. If you’re hoping to be among the lucky winners, be sure to follow them on Instagram (@roolee), where they’ll announce the hunt details on March 27.

You have nothing to lose and potentially a new wardrobe full of fashionable clothes and stylish home decor to gain! Plus, there’s a special in-store surprise for the first 50 people in line for the official opening of Fashion Place.

A clothing company with a purpose

ROOLEE is a women’s clothing brand that inspires self-love and true sisterhood. After buying a clothing store in 2013, owners Chad and Kylee Champlin have built a thriving business. They now process worldwide orders through roolee.com and have two outlets in Logan, Utah, and Gilbert, Arizona.

Not only do they have satisfied customers around the world, but the Champlins’ work has also been recognized locally and received several awards. Together, they won Utah’s 2019 Ernst and Young Entrepreneur of the Year award in the Fashion Retail category. Utah Business magazine also recognized Kylee on its list of “30 Women to Watch” and “20 in Your 20s” in 2019.

Utah women-owned fashion store is coming to Fashion Place next week
Photo: Roolee

But the thing Kylee is most proud of is how the ROOLEE brand focuses on empowering women through its “A World of Sisters” initiative, which encourages women to support each other. Inspired by her relationship with her sisters, Kylee strives to bring those same family feelings into her business in a professional and uplifting way.

The goal of “A World of Sisters” is to spread kindness and light to all “Sisters” of ROOLEE, as well as to the whole world through acts of love and service. In 2019, they raised $25,000 for the Logan Cancer Center and the Foundation for Women’s Cancer.

“I believe in a world where women put aside their differences, come together and love each other like sisters. Let’s stop the comparison, negativity, criticism and judgment that seem so prevalent and instead spread kindness, support , encouragement, and love,” Kylee says on the company’s website.

Above all else, Kylee hopes that everyone who walks through her doors will feel like they belong and are welcome, just like family.

“Our business is built around family. We really hope you feel like family when shopping with us,” she said.

Don’t miss the grand opening

As if trendy finds and bargains on trending styles weren’t enough, there’s another reason you’ll want to come to ROOLEE’s grand opening at Fashion Place Mall on March 28th. Doors open at 11 a.m., but the first 50 people in line will receive a goody bag — so come early!

In the meantime, you can shop the complete ROOLEE collection online by visiting roolee.com.

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