Walmart partners with customers to donate up to $5 million to local communities

BENTONVILLE, Ark., November 21, 2022 – Walmart announced the launch of a new giving campaign as part of its Spark Good initiative, supporting local organizations across the country with up to $5 million donated to nonprofits this holiday season .

Between Nov. 25 and Dec. 25, the retailer is offering customers the opportunity to round up their purchases and then donate change to a favorite charity while shopping on and the Walmart app. Walmart will match customer contributions 1:1, up to $1 million ($2 million total, including customer donations), so every dollar goes further. Spark Good Round Up, which launched this fall, lets customers choose the approved nonprofit they want to donate to and set up easy recurring Round Ups on the Walmart app or online .

To encourage customers and nonprofits to participate in the campaign, Walmart is giving up to 3,000 nonprofits a $1,000 grant when they receive 20 or more Spark Good Round Up donations, for a total contribution of up to $3 million.

Participating is easy. After a customer completes their purchases online or in the app, they will be prompted to search for a preferred charity for their donation round. Customers can also go to and search for the charity of their choice to receive their Round Up contributions.

“Last year, Walmart and the Walmart Foundation gave more than $1.5 billion in cash and in-kind donations to organizations around the world,” said Erin Hogue, senior director of associate engagement and customers at Walmart. “Giving is in our DNA and it’s clear our customers feel the same way. With this $5 million campaign, we not only amplify our customers’ acts of giving through donations and matching grants, but we also allow our customers to tell us where they would like the money to go.

The Spark Good Round Up campaign offers a number of nonprofits – large and small – for customers to choose from. But if a customer can’t find the local cause they want to support, they can send a referral link directly to the 501(c)(3) of their choice.

Spark Good, Walmart’s newest giving initiative, brings together the retailer’s nonprofit tools under one roof. From local grant opportunities to registries for their most needed items, Spark Good offers nonprofits a convenient place to work with Walmart to make a difference in local communities.

Together we can spark good this holiday season. To learn more, visit

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime, anywhere – in retail stores, online and through their mobile devices. Each week, approximately 230 million customers and members visit more than 10,500 stores and numerous e-commerce sites under 46 banners in 24 countries. With revenue of $573 billion in fiscal 2022, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting Facebook at and on Twitter at

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