Worcester entrepreneur sets up ‘best of British’ online store during lockdown

A PAIR of entrepreneurs from Worcester have joined forces to showcase the best UK independent brands.

Betsy Vickery co-founded “Hope and Story” – a new e-commerce marketplace showcasing independent brands with sustainability and quality at the heart of their concerns.

She said: ‘When I found myself confined I wanted to support British brands, buying locally made products rather than imported ones.

“I was immediately amazed at how many websites have misled me into thinking I was buying a product made in Britain when in reality I was not.

“I started to take a closer look at the products I bought and where they came from.

“As I had more time, I spent time researching which brands were actually made in the UK and was delighted to find so many great quality products and amazing brands that shared my values.

“The stories behind the brands were also amazing and I thought how wonderful it would be to have a department store showcasing them and their fantastic products in one place; thus the idea of ​​Hope and Story was born. ”

Hope and Story was originally inspired in 2020 when Ms Vickery spent weeks researching 100% British gifts online for her 7-year-old daughter’s birthday, and found there was no e-commerce marketplace that offered ethical, sustainable and truly British gifts. brands.

With the help of his childhood friends Alison Larnder and Lizzy Waterhouse, they set to work growing the UK-made virtual marketplace and managed to hit their two-year goal in six months.

By purchasing through Hope and Story, customers are encouraged to support UK brands and responsible manufacturing.

Ms Vickery said: “By purchasing a product made in the UK you are supporting the UK economy by helping to create businesses, jobs and careers and enabling the wide range of creative skills we have here.

“You also support the ethical values ​​that we carry in this country and the desire to be more sustainable.

“There are a growing number of ‘conscious consumers’ who are looking to shop more ethically and sustainably and who are particularly keen to buy and support genuine UK brands.”

For more information, visit www.hopeandstory.com

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