Yandex to acquire online clothing store KupiVIP – Business & Economy

MOSCOW, May 31. / TASS /. Yandex will purchase and then integrate online clothing store KupiVIP with Yandex.Market, the company said in a statement.

According to the statement, the deal will allow Yandex.Market to accelerate its entry into the clothing, footwear and accessories market thanks to its well-established infrastructure, supplier base and long-term experience of the company. ‘KupiVIP team.

It was noted that initially Market and KupiVIP will operate and develop in parallel, but gradually the services will be integrated. Shortly after the deal, KupiVIP’s products will begin to appear on the Yandex market. In addition, the store will connect to Yandex Plus, and orders can be picked up at Yandex checkpoints.

The deal is expected to close in the second quarter of 2021 after approval by the Federal Antimonopoly Service, the company said.

The KupiVIP online store was founded in 2008. It offers clothing, shoes and accessories from over 1,000 fashion brands. KupiVIP cooperates with more than 3,000 Russian and foreign suppliers and also operates a logistics complex in the Moscow region, which can ship more than 9 million orders per year. Besides Russia, the store is also present in Belarus and Kazakhstan.


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