Zlatan Ibrahimović and Dsquared2 celebrate the fashion capsule collection – WWD

MILAN — “An ideal ambassador? Nobody. If you already have Ibra, you don’t need anyone else.

True to his reputation and famous self-confidence, AC Milan football star Zlatan Ibrahimović has rejected any suggestion of a possible ambassador to embody the capsule collection he developed with Dsquared2 beyond himself.

Teased in January, the “Black on Black” range was celebrated with an in-store event on Tuesday, which inevitably drew crowds of football supporters and “Ibra” fans (the two don’t necessarily coincide since its fame transcends the sport itself) outside of the brand’s flagship here.

The collection the two parties have designed for Fall 2022, which officially launched this week, is the second tie-up between fashion brand founders Dean and Dan Caten and the athlete, following the year’s flagship project latest Icon Ibrahimović x Dsquared2. But the relationship was forged long before that.

“I met Dean and Dan when I arrived in Italy, back then to play for Juventus Turin,” Ibrahimović said of his first two-year stint in Italian football league Seria A in 2004. .

“My agent Mino [Raiola] did the introductions and suggested they design the team’s uniform, so it all started from there,” the striker continued, recalling how the Canadian duo created the club’s off-pitch kit in 2006.

It took more than a decade to take the tie to the next level, with Ibrahimović stating that “I first had to level up and prove myself” before developing a collection that could be dubbed “Icon”, like the first was.

“I was very proud, first because it wasn’t my world, it was Dean and Dan’s and I was in good hands. And then I was happy because [the collection] actually well done,” the striker said.

For the second effort, the parties offered a full range including daywear, activewear, evening wear and accessories, all rendered in black.

A look from the “Black on Black” capsule collection.

“Black is easy. It’s a must-have,” Dean Caten said, explaining the style choice. “When in doubt, always go black.”

In the case of a football star with 55.3 million Instagram followers, a shimmering touch is also welcome. Cue the rhinestone-studded denim pants that Ibrahimović pulled from the “Black on Black” collection and wore to the event, paired with a black blazer and shiny, point-toe shoes.

Dean and Dan Caten with Zlatan Ibrahimović in Milan.

Courtesy of Dsquared2

“I like fashion but I’m not an expert, my wife Helena [Seger] is,” the player said, pointing to his partner, who was also sporting the brand’s all-black look. “In the beginning, my style was very sporty, I wore a lot of hoodies. Then when I met her, she said, ‘We need to change your wardrobe a bit,’ so I sent her shopping [clothes] for me,” he laughs.

Still, the player still favors staples off the football pitch, such as Dsquared2 t-shirts and jeans, “which fit me really well”, he said. “I like clothes when they are comfortable. When they put me at ease, they work. And that’s what happened first with “Icon” and now with “Black on Black”. I really feel myself wearing them,” Ibrahimović said.

For the Catens, the capsule collection intends to appeal to a different clientele, “sporty, mature, who want to be fashionable but not too much”, specifies Dean Caten.

Ibrahimović has previously teased one of the head-to-toe black looks as he attended the Dsquared2 Fall 2022 menswear show in Milan, which marked a first for him and a “beautiful and intense” experience, as he defined.

When asked if he ever saw himself in fashion, the player’s optimistic attitude gave way to a more cautious approach. “I’m interested in fashion, even if it’s still very new. When you work with experts, you can only learn and grow. So I always stick to football but I approach this world with curiosity. I’m also in fashion city, so it’s a good start for sure,” Ibrahimović said.

While the designers and the football star have remained silent on a possible third chapter of the collaboration, the “Black on Black” range arrives this week on the shelves of Dsquared2 stores and e-commerce, as well as at selected retailers. of the whole world.

A look from the “Black on Black” capsule collection.

Given the uniformity of colors, the collection plays with textures – from leather to satin – and details, including printed logos of the brand name, the footballer’s nickname “Ibra” or embroideries with his initials. Custom denim labels and hang tags also appear on products.

Style-wise, everyday options include a double-breasted felted wool coat, biker pants and wool knitwear, as well as bomber jackets with the football star’s nickname printed on the reverse and denim jackets faded. Fleece hoodies and joggers are the sportiest part of the collection, which also includes beachwear like swimwear, bathrobe and sandals.

Evening wear ranges from classic black tuxedos to sporty outfits, like hoodies and shorts, covered in black crystals for a shimmering touch of “Ibra” eccentricity.

A look from the “Black on Black” capsule collection.

About Renee Williams

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